Portfolio

Social Campaigns & NGO’s

To name a few: stray animals, blood donation, human trafficking, disadvantaged or disabled kids, cancer, women rights etc.

The kids from “Inima de copil Foundation” will remain forever in my heart. The photo sessions we made in Galati, Pechea or Eforie Sud with Cezar Sandu, were the base for their new website, but were also used in many materials offline and online since then.

Live Preview: Inima de copil

“Priveste-ma cu inima!” (Look at me with your heart) was a special 6 months project dedicated to the integration of children with disabilities. A flash mob organized by “Inima de Copil Foundation” took place in Galati and all participants were wearing heart shaped paper glasses.

Photo Kids Project was an initiative of my friend photographer Cezar Sandu, who loaned his camera to the kids from Pechea, so they could take pictures of each other. At the end we organized an exhibition with their amazing portraits in order to raise funds for “Inima de Copil Foundation”.

Live Preview: Photo Kids

Hope from NIA is an NGO dedicated to the  support of adolescents and adults with severe autism. They provide resources, support, advocacy and access to therapies. Together with Evolution Media, we managed to have several photo sessions for their website.

Live Preview: Hope from NIA

Just a glimpse from an older campaign” The man with two faces”, a campaign against international women trafficking, supported by Ludwing Boltzmann Institute of Human and Fundamental Rights with a strong media coverage.

A very important memory from my Vier Pfoten times: I had the chance to rescue some animals abandoned in the flooded villages from Timișoara county with the help of The World Bank funding.

 

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Medical Companies

All medical companies start communicating their services, team, prices, etc on a basic presentation website, but many of them fail to update it and keep it in good shape over time.

Finesse Dent is an old client of mine who changed his website 3 times until now, in order to be relevant to their public. Case Studies were added, new languages, new doctors and technologies. Things are moving very fast in dentistry.

Live Preview: Finesse Dent

 

Novo Medica is a prestigious clinic specialized in pneumology and allergy control. Their website reflects their claim for excellency.

Live Preview: Novo Medica

Luca Visage was another dental clinic with a very pleasant and elegant atmosphere reflected on their website with nice pictures.

RiseUp Beauty is a clinic for aesthetic plastic surgery where we used well chosen photos from image banks for the construction of the site. Hours and hours of research are necessary in order to write appropriate medical text.

Live Preview: RiseUp Beauty

 

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Food & Restaurants

Galletto was born and reborn a couple of times as Restaurant, Pizzeria, Birreria and finally Osteria. Each time the brand was reinvented and adapted to a new location with a different menu. A very dynamic online communication to promote events, parties, special offers and food delivery. Also outdoor, leaflets, banners and hundreds of pictures with food.

Live Preview: Galletto

Piata Altfel was an early bird project promoting bio food sources in Bucharest before this became a major trend. I coordinated an online store while chasing farmers around the country for photo shooting.

Live Preview: Piata Altfel

Rikado Eggs: a communication strategy about fresh eggs. Oldies but goldies!

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Cultural Projects

I had the chance to be involved in a musical project organized by Imago Mundi, presenting George Enescu’s sources of inspiration, urban folklore themes that were sung in the summer gardens of the late 19th century, back in the “gardens of summer” of today’s Bucharest. They are admirable professionals and I had some good ideas I am still proud of!

Live Preview: Gradini de vara Enescu

Another cultural adventure from the past is my contribution to the documentary “Muzeon Irimescu” as an executive producer, a documentary dedicated to the sculptor Ion Irimescu who was 100 years old when we filmed him together with his lifetime work gathered in a Museum in Falticeni.

A creative contest for kids in rural areas in The Northen Dobrogean Plateau gathered an impressive number of art installations, drawings and stories.

Live Preview: The Northen Dobrogean Plateau

 

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Pharma

Melatonin Pura and No Dol: two examples of campaigns developed for ESI – an Italian pharmaceutical producer- together with Evolution Media. We decided which brands had more chances in their category and pushed them with an online campaign. Printed materials were also produced. Pharma Industry has specific communication requirements. It was a nice occasion to work with a studio specialized in animations.

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Tech

Technology often means B2B campaigns with data bases, targeted messages and a lot of technical details, hard to summarize or dramatize in a headline. But they all rely on a good presentation website and sometimes online store. Fairs and exhibitions are a must. A lot of printed leaflets or brochures are done especially for that, presentation videos and specific display materials.

Photovoltaic Panels: Sunerg Solar and Solar Express

Live Preview: Sunerg Solar

Labvision Dental is a company specialized in digital solutions and cutting edge technology for dental cabinets and labs. They sell an impressive number of different brands from all over the world, and they are a constant presence in fairs and exhibitions.

Live Preview:  Labvision Dental

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Contemporary Jewelry

Artists are my favorite people and anytime I have a chance to promote them I am happy to do it. This happened with Mihaela Speranța from Atelierul de Porțelan. Specialized in porcelain jewelry, Mihaela participated in many art fairs and contests, winning prizes for her original ideas.

Live Preview: Atelierul de Portelan

Another young artist I collaborated with, was Eugen Cerchez from Capsulerie.  His art consists in creating time capsules with pieces of natural or artificial materials locked in raisin, all full of meaning and symbols.

Live Preview : Capsulerie

 

 

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Staging and Decoration

Every time a photo session needed to take place somewhere, a preliminary staging was necessary. And, little by little, plan B services included permanent decoration for houses, clinics or other interiors. Framed pictures, posters, paintings, books, lamps, flowers, all the necessary details.

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