About

Hello! I’m Cristina Nicșulescu, a  skeptical thinker looking for beauty and balance. After 15 years in big advertising agencies I started my own company - plan B- focused on digital communication. In other words: new tricks on old school basics!

  • Experience 30 years
  • Residence Romania
  • Freelance Available
  • Address Bucharest
  • Phone +40744 759 121
  • E-mail cnicsulescu@yahoo.com

Services

Web Development

Starting from the concept, ending with graphic design and implementation.

Social Content

Social media based on reels, pictures and stories, all integrated.

Branding

Creating new brands or rebranding. Using the brand on different media or supports.

Image & Sales Campaigns

Create and implement different types of communication campaigns.

Production

Coordinate production for video,  print, photo sessions or digital materials.

Training in Communication

Organize custom training courses for the marketing or sales teams.

Experience
1997 - 2001
Experience
McCann Erickson - Strategic Planning Director

Coordinate the production for the first Coca-Cola Image Campaign: “Easter Gift exported from Romania to all European Countries.

Coordinate the media part of the international campaign for Romanian Tourism Board-Eclipse ’99 – the first advertising campaign covering USA, Great Britain, Germany and Italy and “selling” Romania as a brand.

Launch McCann “Pulse”, proprietary qualitative research for consumer insights, the first program of this kind in Romania.

2003 - 2005
Experience
Vier Pfoten - Marketing Director

Marketing plans, new projects launch (PR, Media), Special Events coordination, PHARE Funds applications for Animal Rescue Projects, advertising campaigns production.

2007 - 2009
Experience
National University of Arts - Associate Professor

Teach the Visual Communication Strategies Course for 3 years - part of the UNARTE Visual Arts Master Program.

2008 - 2009
Experience
Saatchi & Saatchi - Public Projects Coordinator

Project Management for: Campaign Against Trafficking in Human Beings in Romania; Campaign for Rural Women Entrepreneurs; Anti-corruption Campaign in The Republic of Moldavia.

2010 - 2012
Experience
DDB- Strategic Planner

New business coordination and strategic planning for: McDonald’s, Unilever, Kronospan, SOS Satele Copiilor, Alpha Bank, MOL Romania, Ariston, Provident, 7 Days.

Education
1988 - 1992
Polytechnics Institute, Bucharest

Electrotechnics Faculty

1997 - 1999
The Open University, Great Britain

License in Management in the MBA program

1997-1998
McCann International – New York, USA

Kummel Scholarship Training Program

1994-2007
Advertising Courses and Seminars

Over 15 courses in France, Germany, Austria, USA, Great Britain, Czech Republic, Hungary and Romania

Knowledge

  • Communication Strategy
    90%
  • Branding
    90%
  • Social Media content
    90%
  • Campaign coordination
    90%
  • Art Direction
    90%
  • Copywriting
    90%

Interests

Painting

A recent hobby, proud of my Behance profile.

Photos

My lifetime obsession, couple of recent ones here.

Testimonials

Why plan B?

We all like to think that everything will go well from the beginning, or, if it's already going well, that it will continue to do so forever.

However, things don't always go as expected. Then it's time for plan B! Anyway, life is what happens to you when you're busy making other plans.